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August 13th, 2019 22:56 GMT |
 
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Topics: 85
Replies: 101
Member
Post: #979209
PT: #1/4
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I've seen several mentions about EMLL's very conservative booking style in the past, but it was never really elaborated on.
I was hoping somebody with some knowledge of EMLL back in the day could explain the booking style.
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Topics: 776
Replies: 10341
Super Mod
Post: #979268
PT: #2/4
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Conservative like most long running promotions. This was not just an EMLL thing, it was common among promoters who had long term vision.
EMLL did not often featured clear cut rudos and technicos, though in Mexico there is much more grey area than it was in the states at the time.
Lutteroth and family had a system. They would run their largest arena, Arena Mexico on a schedule where they were in the building for a few months. Then they would cool it down, and book other things into the building. In Mexico City they would run Arena Coliseo 2 to 3 times a week (they still do) on Tuesday, Fridays and Sundays.
They ran their other buildings on weekly schedules and often would even rent it out to other local promoters. Since the office was booking over a thousand shows a year with hundreds of wrestlers. They did not run angles that were too crazy.
Another thing they did, which many old school bookers and promoters were good at doing. Is they would purposely cool the crowd down. If they ran an hot angle for two months, they would book a few weeks following that in a way to let the crowd re-adjust to normal.
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Topics: 53
Replies: 1095
Member
Post: #1001242
PT: #3/4
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Quoted from: Matt Farmer, August 14th, 2019 22:12 GMTConservative like most long running promotions. This was not just an EMLL thing, it was common among promoters who had long term vision.
EMLL did not often featured clear cut rudos and technicos, though in Mexico there is much more grey area than it was in the states at the time.
Lutteroth and family had a system. They would run their largest arena, Arena Mexico on a schedule where they were in the building for a few months. Then they would cool it down, and book other things into the building. In Mexico City they would run Arena Coliseo 2 to 3 times a week (they still do) on Tuesday, Fridays and Sundays.
They ran their other buildings on weekly schedules and often would even rent it out to other local promoters. Since the office was booking over a thousand shows a year with hundreds of wrestlers. They did not run angles that were too crazy.
Another thing they did, which many old school bookers and promoters were good at doing. Is they would purposely cool the crowd down. If they ran an hot angle for two months, they would book a few weeks following that in a way to let the crowd re-adjust to normal.
Another interesting fact about CMLL is they own their venues. They don't have to deal with arena managers because they are the arena managers.
In fact, I believe CMLL co-owned the first sponsored arena, under the name Arena Modelo(Corona Beer's parent company).
Owning your own arenas is an impressive business model and probably a big part of the reason why CMLL is still around and why Lucha Libre has done so well over the decades.
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Topics: 776
Replies: 10341
Super Mod
Post: #1001645
PT: #4/4
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Arena Modelo was not associated with the beer company. However in a strange twist, Salvador Lutteroth and his then partner Francisco Ahumada began running events there in 1933. The building had really not be used much in the last 10 years prior to that.
On the night of the company's first anniversary in 1934, Lutteroth won the national lottery. So he used that money to invest into the arena.
After ten years he built Arena Coliseo (in 1943) and it's still being used today.
Ironically about 10 years later, Lutteroth won the National lottery again and used that money to build Arena Mexico. The idea for Arena Mexico came when they were continually selling out Arena Coliseo, then on November 7, 1952 for the big Santo versus Black Shadow mask vs mask they turned away possibly more fans than that fit in the Coliseo.
At their peak they owned a total of 9 arenas. All of which held weekly shows.
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